Digital Transformation, Visual Identity, Campaign Creative, Social and Branded Content.
Interactive instillation for Novartis
This exhibition and installation event forms part of a wider campaign to increase awareness of the importance of knowing stage and mutation status in helping to improve Melanoma patient outcomes. In order to captivate and educate visitors about the stages of Melanoma, we partnered with Spot the Dot to create a visual and thought-provoking exhibit. Spot the Dot is a foundation which works with artists from around the world to raise awareness of Melanoma and other types of skin cancer. The aim of the projects is to encourage people to start a conversation with their loved ones (and doctors) about the importance of prevention and detection of skin cancer.
Melanoma Revealed was an important space where patients could tell their experience of living with Melanoma. The installation was designed to educate visitors on the different stages on Melanoma and to walk them through the different aspects around prevention, diagnosis and living with the condition.
RESULTS
8M+ social media impressions 25,861 engagements 114,206 video views/plays 42% average* engagement rate across all social channels * Media engagement 0.05%
Data visualisation for Allergan
Interactive portal showing results from a 24 month ocular study. To create an immersive experience we created a portal where the viewer can interact with the study data. By carefully storyboarding the journey we created an intuitive user experience that increased viewer engagement.
The success of the portal has led to a planned migration of existing and future study’s being created in this innovative format.
Travel Prediction web portal for Booking.com
Created as a resource for Booking.com’s twenty international offices and translated into 19 languages this web portal featured data illustrating what travel trends in 2020 would be (little did we know!)
33K Unique users, 4,638 Downloads
Treatment planner App for Braun
A weekly planner app designed for a users phone. The information had to to be accessible whenever required so it was designed as a PWA (Progressive web app)
The advantage of a PWA over native device apps is that anyone can use them, regardless of the users device, it can be downloaded easily and we utilised the devices notification functions to alert users of new information.
Blood normal for Libresse
Launch of #BloodNormal, a campaign that started a conversation about normalising periods. AMV BBDO and Ketchum delivered the campaign worldwide, targeting global media and influencers. Strong video storytelling was pitched to media and seeded to influencers in each market.
#BloodNormal kickstarted this much-needed conversation in social and mainstream media in 32 countries.
Winner, Grand Prix: Glass Lion for Change
Mode of action film - Teva
Social - Olay
Dele Alli - Head & Shoulders
Tough Mudder TVC - Ariel
Through their partnership with Tough Mudder show how the Ariel product can beat even the toughest cleaning challenge. So we produced a TVC of the ‘Ariel team’ of micro influencers taking part in Tough Mudder wearing white Ariel branded kit, to show how new Ariel Active 3in1 PODS can take on the toughest cleaning challenge yet. Ariel had a stand at the brand village, where the team could go after their muddy challenge and have their clothes washed, returned to them looking clean, like new!
Results: Micro influencer results: 8 influencers 525,000 follower reach Instagram Stories Reach: Story one impressions - 141,362 Story two impressions - 144,241 Story overall impressions: 285,063 Story one actions (shares, replies,): 643 Story two actions (shares, replies): 356
World Immunisation Week 2019 for Sanofi Pasteur
Challenged to create an impactful, beautiful and shareable film for Sanofi Pasteur. The animations need to tell the story of how vaccinations impact humans during every stage of their life, by focusing on one key character - Anna. “Anna’s story”, was told over the five days of WIW 2019 – with the full animation, which makes up the five stages in her life, to be shared on the fifth day of the week showcasing how important vaccination is for all.
144 final films, 8 languages. Results: 11K views of the full video Twitter 78,3 K impressions 1,3% engagement rate 140 link clicks 128 RT 289 Likes Instagram Total 24K impressions 652 Likes 3294 views 15,2K Account reached.